First meeting with our Young Enterprise group!

This evening we all meet at the school library at 6pm and had our very first business meeting.

Team members included me (Wendy), Jack, Oleg, Maaten and Harry. The meeting last 2 hours and it was very productive, we came up with a lot of ideas, everyone contributed equally.

Here’s some picture for today! (I’m not on the photos because I am the camera girl)
I’ll updates the summary and agenda of the meeting later.

Filed under: MACE, Young Enterprise

A skillful typo/ graphic designer also draws and provides art directions.

Exactly 10 words to describe myself and explain my capabilities.

Note: I assume everyone is familiar with the definition of visual communication, for anyone who doesn’t, I found this in Wikipedia and I personally think the paragraph explains it very well.

“Visual communication as the name suggests is communication through visual aid… Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It solely relies on vision. It is form of communication with visual effect. It explores the idea that a visual message with text has a greater power to inform, educate or persuade a person…a good visual design is based on measuring comprehension by the audience, not on aesthetic or artistic preference. There are no universally agreed-upon principles of beauty and ugliness. There exists a variety of ways to present information visually, like gestures, body languages, video and TV. Here, focus is on the presentation of text, pictures, diagrams, photos, et cetera, integrated on a computer display. Recent research in the field has focused on web design and graphically oriented usability. Graphic designers use methods of visual communication in their professional practice.

Visual communication on the World Wide Web is perhaps the most important form of communication taking place when users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense and therefore the visual dísplay of a website is important for the users understanding of the communication taking place.”

Filed under: MACE

Induction – The jouney of the shoes.

The objective: To find different approaches in gathering information.
One basic way to obtain information when doing business research is to interview the target audiences. We can approach the audiences directly by doing interviews and ask them straightforward questions; after that we calculate the results, drawn conclusions and make statistics (e.g. average demographic). This is a very good way to do research however, surveying with an indirect approach can be more effective. Collected responses could be more reliable and less guarded.

The surveying we did at the beginning of the induction class on last Friday can be a good example. We were asked to write down the journey of our shoes, mark down different locations our shoes have been and record the time accordingly. The aim of this activity is not purely investigating anything about shoes, but by asking where our shoes have been we knew where exactly each of us were and was doing. Even more, the predictions of shoe’s location after class can tell us the lifestyle and personality of that person indirectly.

There are two important factors to bear in mind when we are doing survey indirectly.

1. Distract audience to get more reflective answers.

When we want to have an honest answer without guarded, ask around the question but lead audiences to the answer. In this shoe survey, out intention was to know each other better in terms of our lifestyles. Instead of asking ‘How are you going to spend your Friday night?’ we asked to predict where out shoe would be until the next day. From the answers we given we can figure out a little bit of that person’s lifestyles. The intention of the survey does not project to us directly until later on we all seemingly know. We give answer fairly honest in this way whereas if we were asked directly ‘How would you spend your Friday night?’ we could be more guarded and reflects bias on the answer.

2. Change targets to talk to.

If we are to improve the image of brand or to bring awareness, it’s worth to change targets to talk to despite the average group. In our shoe survey, the majority of the students started their journey at 8.30 pm, and from 9am most of our shoes were settled down and located in the same classroom. There are couple of students have a different journeys, but when we further investigate once again, we found out the other special locations of the shoes however what we truly found is how did they spend their day where supposingly they should be in the class. By talking to the odds we found out more about the respondents and the details we tends to miss. In some cases, getting information in an indirect way can achieve unexpected results.

Filed under: MACE

Hi Kingston

I am looking forward to this term, hope everything run well!

Filed under: MACE