The Quiet Shoes

Continue with the show business…

Working with Harry and Alice was very successful during induction week. After discussed with the class we came up  the idea to create ‘quiet shoe’, we draw attention to this very special fulfillment after conducting shoe interviews with a numbers of people on campus.

Pretending we are openiog a shoe company, we had 10 mins to think, create and present the new prototypes of shoes. The new show should be able solve the problem  (squeaky shoes) and also would sell in business terms. Two of my group members and me came up a lot of interesting ideas, I wouldn’t say it works 100% in a practical way however considering the time given and materials provided. About 11 ideas and in 3 mins time we are able to present them all, we done a very excellent job and surely one of the best groups.

Here are some of the pictures we took during the class, I think the most innovative ideas are the ear plugs for shoes and also sponge shoes.

Following discussion on Week 2, we are alert that it is more important to come up with a lot of ideas very quickly than to think of a perfect idea. By thinking and trying a lot of ideas, we found out what doesn’t work sooner and improve from there, learn from the mistakes is good way to come up to a perfect idea.

FAIL EARLY & FAIL OFTEN!

Filed under: Shoes Business, Week 2

Six questions about shoes.

After doing the survey with our shoes we were asked to think of 6 most important questions about shoes and conduct a survey/interviews with people on campus around the Business School.

We also got introduce to the ideas of ‘creating vs. fulfilling’ and ‘needs vs. wants.’ The concept and the relationships between them are often controvert. Is creativity more important in terms of designing a product/service or the desire of fulfilling, vise versa? Do we owe these products because we need them or we want them?

The six questions:

1.) What is your favourite brand of shoe?

2.) What do you like about the shoes you are wearing?

3.) What do you not like about the shoes you are wearing?

4.) What is the most important thing  you look for when buying a pair of shoes?

5.) How much did your shoes cost?

6.) How long have you had them?

Favourite brand	Likes	Dislikes	Consideration of purchase	Costs	How long did you have them for?
Timberlands	The Looks	Uncomfortable	Comfort	£70	2 years
Adidas	Comfortable, made in Italy	Colour, get dirty easily	Comfort	£100	3 years
/	Sensible (repeat purchase)	/	Comfort	£35	2 years
Nike	Comfort	/	Comfort	£15	2 years
Faith, Giovanni	Color		Looks and brand	£45	2 months
Puma	Trendy	/	Fashionable	£55	3 months
Nike	Comfortable	Too hot inside	Comfort	£160	A few days
/	Soft and comfortable	/	Fits well and comfortable	£24	Couples of weeks
Miu Miu	Comfort	Ugly	Comfort and price	£135	6 months
/	Black and shiny	Squeaked	Comfort	£110	Over 1 year
Nike	Comfort	A bit heavy in weight	Make him looks taller, fashionable	£80	2-3 years
/	Pretty	Uncomfortable	Aesthetics	£5	A few days
KG	Comfort	/	Needs and wants	£35	Over a year
Church’s	Light	A bit cold	Price	£7	A few months
Red or Dead	Colors	Cold	Fashionable	£20	Over a year
Keen	Appearances	Uncomfortable	Price	£10	4 months

Filed under: Shoes Business