Our class started off by watching an video advertisement from company Volkswagen. During the video we have not seen any image of a car produced by the brand, instead we got introduced to the idea called ‘fun theory’. When a company is so well developed and got a long history of itself, advertisements sometimes need not to show the products but more likely to state a lifestyle that the brand is subjecting with the little support of the logo.
Another company that I can think of has recently use the same way to advertise themselves and have successful result is Blackberry.
Follow by the video, different business teams were asked to present to the class their initial business idea and different roles of their members. Oleg is our team leader, he introduced our company ‘creativcontrol’ by presenting our business statement and business objectives. You can read about our company and our roles on our blog.
Other companies in the class also have some fantastic ideas, I am very interested at Team 2 and looking forward to their products. One point that I picked out by listening to other companies was we are lacking of public opinion. I think our team should set out some questionnaires about our products.
Filed under: Class Reflection, Design thinking, Week 4
