On week 5, we focused on discussing about methods and the good uses of story telling.
We looked at a couples web sources in class and that had shown different approaches of story telling.
1. Text
2. Data visuialisation
3. Map-telling
4. Documentary
5. Film
6. Animation
I think that putting personal opinion on story telling might also be a very helpful sources to the audience, such as the rating for movies and videos in youtube. Rate certain stories or give it a marking standard above the content, so that people know how good/bad this story is and what does the majority of people think about that particular story.
We also introduce the concepts of ‘Persona’ in class. In term of business research, persona are given as a term and easily describe as fake people based on real founding. It is a generalisation of the specification of our research. We had ‘Sharon or ‘Roxanne’ as an examples in class. Persona means mask or character derived from Latin.
Wile we are in different stages of producing a products, whether from designing or manufacturing we might lost track form the objective of the business and asked ourselves ‘Why do we want it?’ or ‘ Why do we do this?’. Then it is time for us to go back and think about our Persona. It is almost like an innovation compare with logical design thinking.
After that we have further our discussion on the scale of design, has it gone from BIG to small? Decades ago people used to design a rail system connecting different cities, compare to nowadays most people are plainly designing a plastic shape of a fax machine. To reflect on this discussion, I have certain amount of agreement but not wholeheartedly. It is true that different industries are mostly mature now in our 21st century however there are always improvements of product/ service from better design, along with less traditional thinking and a moving forward attitude. In some ways the scale of a design project can be determine and discovered by the individuals with new technology possible.
Next, we came up with a test to demonstrate the fact survey’s result can used as a tool and support but do not trust it all. It can be pointless when the method of the survey are wrong or simple enough to miss out important details. This statement are proved by the Camera SLR value test that we did in class. We have half the class with their eye closed and not knowing what the rest of the class are doing. Student with eye opened as the first group were asked to announce how much will they sell of this particular digital slr which held as an example, figures came up from £500 to £1000. Following by the students who have their eye open now and expressed the value they think they will paid for this camera. Lowest price were shout as £150 because it is a second had or depreciation of the value as a high tech product etc. But as the fact that sellers always over estimate their true value of the product and buyers will tried their best lower the price and always willing to pay less than expectation.
Filed under: Class Reflection
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