Today is the day for presentations from all the different groups. We have a extra long afternoon after coming back from Royal Festival Hall.
For the video of the day we looked at a video from a book publisher based in Germany, the company chose to use the method of guerilla advertising. It is a type of advertising that there’s no big budget required necessary but the campaign can delivered the spread the effect by spread a news in a very short time and in a very unconventional way.
It somehow related to the one of the questions we set to ask ourselves from the last class – How does the nature do it?
Nature organisms make the world works as how it is now, it seems like there are no extra effort. If we break down what we are trying to promote and convert it with the nature(going back to the basic), the whole idea could turns to be very easy to promote and also spread across very quickly effortlessly.
In terms of my team, creativcontrol. We have agreed on building a chair, possible related to the nature or the USP would be it can be portable for travelers. I ask myself this same question, How does nature make a chair for us, or for all other organisms in the world? I have these answers:
A piece of grass
bird nest
spider web
This is a very important area I will further develop in the next post.
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